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essays on BEHAVIOUR, HABITS &
DECISION PSYCHOLOGY

Most people don't struggle with knowing what to do.

 

They struggle with doing it consistently.

 

​These essays explore the psychology behind that gap—through behaviour, identity, decision psychology, and a critical look at the stories modern fitness tells us.

START with these

if you want to change something

BEGIN HERE

Why knowing isn't the problem—beginning is.

MODERN LIFE

Comfort changed more than our bodies.

FOUNDATIONAL

Why smart people still struggle with consistency.

CULTURE

How borrowed opinions replaced reflection.

Grunge Texture

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on
behaviour & consistency

Why do intelligent people struggle to stay consistent—even when they know exactly what to do?

 

 Behaviour change rarely fails because of laziness. It usually fails because motivation fades, habits break under pressure, and our environment quietly shapes our choices. These essays explore why consistency feels difficult—and what actually makes it sustainable.

4 min

Why You Keep Choosing What's Easy | The Principle of Least Effort

5 min

behaviour-consistency
identity-self-control

on
identity & self control

Discipline is often mistaken for willpower.

​

 These essays explore a different idea: lasting change begins with identity. The way we see ourselves influences our habits, decisions and the choices we repeat every day.

9 min

8 min

5 min

on
mental models & decision psychology

Better decisions begin with better mental models.

​​

These essays explore how we think, where our judgments go wrong, and why understanding decision psychology often changes behaviour more than collecting more information.

4 min

4 min

4 min

5 min

mental-models

on
culture & fitness industry

 Modern life quietly shapes our behaviour long before we notice it.

 

 These essays question fitness myths, convenience culture and the stories we inherit about health, success and self-improvement.

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4 min

culture-fitness

archives of
other writings

Early explorations and essays that shaped my thinking.

5 min

5 min

4 min

Mayur Mathur 

Essays on behaviour, habits, and the psychology behind sustainable fitness.

Exploring why we do what we do.

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